Solidifying our position as the No. 1 online network of marketplaces for rural real estate, the acquisition of LandWatch.com effectively doubles the exposure and leads available to property sellers and the number of rural listings available to the buyers – Andrew Florance, Founder and CEO of CoStar Group
WASHINGTON, D.C., MAY 10, 2017 – CoStar Group has announced its acquisition of LandWatch.com—a leading listing site dedicated to land and rural properties. Joining Lands of America and Land And Farm, the addition of LandWatch brings together three of the most prominent land-dedicated sites. Collectively, the network of sites provides buyers with the most comprehensive choice of rural real estate, and property owners with the highest exposure for their listings.
“Solidifying our position as the No. 1 online network of marketplaces for rural real estate, the acquisition of LandWatch.com effectively doubles the exposure and leads available to property sellers and the number of rural listings available to the buyers,” said Andrew Florance, Founder and CEO of CoStar Group. “Land is the single most valuable real estate asset class in the U.S., and by dramatically increasing the scale of our existing Land business we are putting in motion a plan to transform the land buying experience.”
CoStar is already investing in improving the experience for sellers of land. Recent enhancements include adding a custom mapping tool to make property listings more dynamic and consolidating listing management for Lands of America and Land And Farm into a single property admin area—leveraging top SEO visibility and high-quality traffic to connect millions of active buyers with thousands of sellers.
While LandWatch.com will operate as a standalone site, CoStar plans to distribute its 1.4 million listings across the three land sites, allowing prospective buyers to find listings on whichever site they visit. LandWatch.com reported over 3.3 million average monthly visits in 2016 and when added to CoStar’s existing traffic builds a combined network of 7.1 million monthly visits.
Megan Kroh/Lauren Novo