LandWatch is being redesigned to provide a superior land buying and selling experience. By reducing page content and building a platform optimized for tablet and mobile phone visitors in addition to desktop browsers, we are able to substantially upgrade the existing branding and listing-enhancement ad units.

Our new and improved advertising products will be more prominent and, in most cases, generate up to 3X more impressions than the existing ad options.

Here is an overview of the upcoming changes.

SKYSCRAPER BANNERS are now SEARCH RESULTS BANNERS

  • Redesigned from traditional vertical placements to dynamic horizontal banners that display and resize across all devices – an up to 3X increase in views
  • Appear in-line with relevant search results to drive better engagement
  • Limited to 3 spots on search results pages to make your ads stand out
  • Required to promote your brokerage, sales event (such as an auction) or land development
  • Also available on Lands of America

BUYER’S AGENT MODULES are now LAND SPECIALIST ADS

  • Redesigned with emphasized calls-to-action
  • Now appear after the second listing in search results pages across all devices
  • Required to feature you as an agent with a headshot and succinct professional profile with up to 350 characters including spaces
  • Also available on Lands of America, and Land And Farm for exposure across the entire network

STATE-LEVEL SHOWCASE PROPERTIES

  • Enhanced with much larger ad display and branding across all devices
  • Appear in-line in search results where buyers’ attention is focused to drive better engagement
  • Ranks ahead of all other listings when a user is searching in the target State or Property Category

REGIONAL SHOWCASE PROPERTIES are now FEATURED PROPERTIES

  • Enhanced with much larger ad display and branding across all devices
  • Appear in-line in search results where buyers’ attention is focused to drive better engagement
  • Show up in all County and City searches (plus region-level searches for Signature members)
  • Also available on Lands of America, and Land And Farm for exposure across the entire network

SHOWCASE BANNERS are now HEADLINE ADS

  • Now display and resize dynamically across all devices, with up to 3X more views
  • Redesigned with prominent calls to action and property details
  • Display at the top of the targeted search results page 

PROMO STRIPS

  • Continue to provide exposure just under the main navigation search bar on top of pages
  • Now display and resize dynamically across all devices, with up to 3X more views
  • Enlarged to be 2X the size (1095×65 pixels) of the current desktop ad
  • Promote your brokerage, sales event (such as an auction) or land development

A small portion of the ad units on LandWatch.com will not have a place on the new platform. If any of your ad units fall into this category, you will be notified.

As we work on redesigning these ads, your Account Manager may reach out to you to request updated ad materials, and will be available to answer any questions you may have.

Interested in a new advertising unit? Contact your regional Account Executive.

  • The Land.com Network is the largest online marketplace for the purchase and sale of rural land and real estate. The network includes online marketplaces LandsofAmerica.com, LandandFarm.com and LandWatch.com, plus the LAND Magazines publications, LAND and TEXAS LAND magazines.

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