Summer 2020 Land & Lifestyle Trends

Our snapshot of the latest goods, gear and more for land aficionados—from coffee tables made with surfboards to a flask that doubles as a compass and flashlight.
Reyr Gear First Cast Travel Fly Rod

REYR Gear develops and sells a new breed of fishing gear. This travel fly rod and reel combo is soon to be your best fishing buddy. Unlike any other rod, it is telescopic and always rigged and ready for you to go from your bag to the first cast in less than 30 seconds. Storing at 19 inches and fishing at 9 feet long, it stashes in small packs for travel or under the seat of your car—always rigged and ready to go. Each rod is shipped already set up minus the fly tied on!

Mr. Bevis BBQ Rub

Mr. Bevis makes all-natural, gluten-free, no filler or msg, zero-clumping and all-around delicious authentic KC rub in the world's barbecue capital: Kansas City! Mr. Bevis BBQ Rub is a sweet rub with an ever so slight amount of heat on the back end that perfectly enhances the natural flavors of beef, chicken and pork. (It tastes pretty darn good on eggs, potatoes and more as well.)

Ginger Beds

Proud to be a Bend, Oregon-based business, Ginger Beds handcrafts beautiful dog beds that help make the world a better place. Ginger (The Bulldog) leads their product testing division and brings years of experience in lounging to the company. Curating beautiful fabrics, the care Ginger Beds takes in sewing their beds creates a bed that will be comfortable and look great anywhere in your home. Every business begins with a purpose, and theirs is to pay it forward. Ginger Beds supports K9s for Warriors, a charity that trains and provides therapy dogs for veterans who suffer from PTSD. With your purchase, you enable Ginger Beds to change lives in the world we live in.

Erode Soap

A tactile object by nature, the Erode Soap
Summit Series becomes one of desire and play, adding a different kind of beauty to the daily ritual of bathing. Each organic soap is poured and cast by hand so that the scents and botanic ingredients are revealed in layers, carefully chosen to blend together. The design’s luscious and unique shape suggests its own obsolescence—the slopes are meant to be rubbed, the ridges meant to be worn off. Made in San Rafael, California, no two soaps are alike, but each one has the potential to evolve as its edges and slopes are worn away.

Caswell-Massey® No Rinse Hand Cleanser

This no-rinse, alcohol-based hand cleanser is the newest step in Caswell-Massey's long heritage of providing quality soap and skincare products to keep you healthy and safe. For around the office or around the house—even the cup holder in your car—when you can't get to a sink to wash your hands, this is a no-rinse alternative. In a sleek pump bottle, and fragranced with Caswell-Massey's signature verbena scent with a 70 percent alcohol concentration, this no-rinse hand cleanser kills germs and smells citrusy-bright.

Fits® Hunting Socks

For such a small part of your wardrobe, ill-fitting socks can cause big problems. FITS® believes socks should be: supportive, comfortable and never problematic. Their most popular hiking sock style, the Light Hiker, is cushioned under foot to take the pounding of an all-day hike while managing all the moisture you can throw at it. Now available in a popular Teton pattern!

Salty Furniture

Founded by ocean lovers inspired by the soul of the Landes in France and the spirit of California, Salty is a furniture and home decor brand whose inspiration stirs the senses and whose effortless but vibrant pieces bring the ocean to indoor and outdoor home spaces, setting the decor for indelible memories and inspiring a renewed love for time at home.

Snake River Farms & Double R Ranch

Snake River Farms and Double R Ranch are part of Agri Beef, a family owned and operated business dedicated to producing the highest quality beef and pork in the United States. Founded in 1968 by Robert Rebholtz, Sr., Agri Beef started as a ranching and feeding operation and has grown to incorporate every step of the beef lifecycle, which includes ranching, cattle feeding, animal nutrition and beef processing. This comprehensive approach ensures the products that arrive at your door are the best available.

Hunt Redi Deviate Upland Vest

Developed by a couple of lifelong buddies pursuing their passions, Hunt Redi was founded after years of chasing birds with products that simply didn't meet their expectations. Their mission is to provide Reliable Equipment Driving Inspiration in the uplands regardless of cover, terrain or pursuit. Handcrafted in the U.S.A. and designed to ensure modularity, durability and comfort in the field, their Deviate Upland Vest leverages an innovative platform that provides extensive customization to enable your upland journey.

The Humane Gardener

Journalist and gardener Nancy Lawson uses engaging anecdotes and inspired advice, profiles of home gardeners throughout the United States and interviews with scientists and horticulturalists to demonstrate how we can apply the broader lessons of ecology to our own outdoor spaces. A book for gardens of all shapes, sizes and budgets, it includes detailed chapters that address planting for wildlife by choosing native species; providing habitats that shelter baby animals, as well as birds, bees and butterflies; creating safe zones in the garden; cohabiting with creatures often regarded as pests; letting nature be your garden designer; and encouraging natural processes and evolution in the garden.

HERO Portable Charcoal Grill

The HERO Grill is a best-in-class, portable charcoal grill that was designed to make charcoal grilling simple, clean and portable. HERO allows you to grill anywhere you go. It's compact, lightweight (under 10 pounds) and doesn't require messy charcoal bags or lighter fluid. Plus, the HERO Grill is dishwasher friendly and will not rust. Each HERO charcoal pod is vacuum sealed, making it waterproof and convenient for storing in your boat, RV or at your camp site. HERO charcoal pods cost $10 per use, grill for over an hour and capture all the mess of grilling. To extinguish, simply pour a bottle of water over the grill and dispose or compost the pod.

VSSL Flask

VSSL wasn’t created by marketing focus groups in some boardroom—It was invented by founder Todd Weimer while he was growing up in Northern Canada. When Todd and his best friend were little, they couldn’t carry much and had to travel light, so they got very good at making the smallest, most practical kits to carry their essential gear. Todd and the VSSL crew haven’t stopped packing critical outdoor gear into VSSLs ever since. But not just any gear. VSSL has found the right mix of quality, functional gear that you’d want on you anytime that you head out into the wild. The best part is how that curated set of outdoor gear is perfectly organized into a single, durable, compact unit known as VSSL. Pack your spirit of choice into the wild with the ultra-compact, versatile VSSL Flask, and you'll always find your way back to camp with the powerful four-mode LED light and precision compass.

Kit Santa Fe Bandanas and Wild Rags

Kit Santa Fe is a New Mexico–based accessories line founded by Bianca Shannon, worn against the sun, wind, snow and dust from the Patagonian pampas to the cobbles of old Europe, to the rangeland of the American west. The collection is inspired by her cowgirl-equestrian background and life in the Southwest, and the company was named after her horse, Kit, the “One-Eyed-Wonder,” who lives happily in the hills of Santa Fe. Kit Santa Fe's bandanas and wild rags are 100 percent silk and made in the U.S.A.


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