John Dean: I am a Land Specialist

Land is in my blood. It's my living—and my life.

This article is featured in the Spring 2022 issue of LAND magazine. Click here to find out more.

spe • cial • ist | spe-sh(ə-)list noun
a person who specializes in a particular occupation, practice or field of study

John Dean

Broker Associate
TX Rec Land Real Estate

Risk and opportunity are two sides of the same coin.”

Where do you live? College Station, Texas

Where do you work? The office is in Rockdale, Texas, located in Milam County. We serve over a dozen counties in Central Texas. 

What drew you to ranch and recreational real estate? I grew up hunting and fishing with my dad, leading to a love for land and the outdoors. After graduating from Texas A&M, I realized quickly that land ownership and stewardship was a dream to pursue and that I wanted to help people reach that dream. 

What makes the corner of the world where you work special? It’s in a great location with tons of potential, right in between the largest cities in Texas. It has rolling hills, tall oaks, giant bucks and great people that make it special. There are still some reasonable prices to be found as well. 

What are the three most important tools in a ranch broker’s kit? Drones, interactive maps and UTV’s. These are game changers on understanding what a property has to offer and help to market each tract we work on. 

If you could call anywhere on the planet home, where would it be? Why? Texas is a great place to call home. 

What’s the most profound lesson you’ve learned from the land or its people? No two properties or clients are the same and they each offer an opportunity to learn and grow. 

Listener or talker? I’m a talker.

If you had one extra hour of time per day, how would you use it? I would love to be able to spend it with my wife and two kids outdoors. 

Would you rather be without Internet for a week or your phone? I’d rather be without the internet for a week, phones still make up the bulk of rural real estate businesses. 

If you could give one-sentence advice about how to live life, what would that be? Aim big, set goals, take risks and learn from the people who have done it before you. 

Describe your perfect work day. Looking at new properties to list. 

What is your most memorable deal to date? To date, my most memorable deal has been selling the Workman Ranch in Burleson County. This property is an immaculate luxury ranch with every improvement you could imagine. It took some time to finally find the right buyer and taught me a lot about patience and seeing a deal through, no matter the time frame. 

Learn more about John Dean & TX Rec Land Real Estate at


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