When browsing through rural properties and land listings, some really stand out and catch your attention. But having a really great property doesn’t necessarily ensure a lot of quality leads.
So how do you make a great listing AND maximize interest? Here are the top seven tips to get your listing noticed:
1. Include great photography
This is a must for any great property listing. Having beautiful images that highlight features of a property will catch a buyer’s eye from the initial search, all the way through initiating contact. Professional photography is the way to go, but if it’s not in your budget, check out these resources on how to capture the best images you can:
2. Upload a property video
Property videos are a great way to show off your listing’s best features. Using high quality video footage, you can showcase the interior and exterior of a property, including the lighting, views, conditions, and amenities. Videos also give you a chance to highlight the surrounding landscape and neighborhood, allowing buyers to visualize what it could be like to live on the land.
As a Land.come Network seller, you can include a YouTube or Vimeo video on your property pages and receive a boost in search result rankings on Lands of America and Land And Farm.
3. Add a 3D virtual tour
Think of a 3D virtual tour like a 24/7 online open house. Prospective buyers from all over the country can view your property, for as long as they want, however they want, whenever and wherever they want.
A Matterport 3D (compare to Google’s Street View feature) tour provides buyers with a realistic walkthrough of your property, displaying floor plans and allowing buyers to explore every corner of your property by simply clicking around. A well-produced virtual tour allows buyers gauge their interest level, and helps sellers like you qualify leads and connect with those who remain or become highly interested in the property after their virtual visit.
4. Give your listing an interesting title
Next to your property photos should be a complimentary and capturing headline. No need to get fancy, or try squeeze in a lot of text. Your listing title should summarize the property in a few words. Put your newspaper editor hat on and boil it down, focusing on the “what” and “where“, and leaving out the “who“, “why“, and “when“.
5. Complete all the information on your property listings
It is crucial that each of your listings have as much information filled out as possible. Missing information, incorrect details, and incomplete listings can all restrict your properties from being found or taken seriously. Most buyers utilize search filters, and if your property is missing information, it could be excluded from a search altogether. Similarly, with incorrect information, buyers searching for properties like yours may not see it, and you may up showing up in searches for buyers outside your target audiences.
Credibility on the internet is very important in this day and age, and if your listing is lacking information, it may not be taken seriously. Slim details, short descriptions, a lack of photographs or maps, all raise flags with buyers, making them less likely to contact you.
Browse our resources on how to manage your land listings and ensure your property details are up-to-date and complete.
6. Showcase your brand
This should seem obvious, but many sellers leave out their own details. Treat all of your information as a “brand”, even if you are not. By including your photo along with your brand logo, you are encouraging trust and establishing a personal connection with a buyer before they even contact you.
Be sure to upload your logo to strengthen brand recognition. The more people see your logo, the more they begin to trust your brand and associate it with success. Working in tandem, your headshot and logo can begin to develop positive associations and foster trust and reliability. With these tools in place, buyers familiar with you and your brand will be enticed to click on your properties.
7. Make sure your listing can be seen by buyers looking for land
Where your listing shows up has a lot to do with how many people see it. This doesn’t mean you need spend a ton of money for the top spot, but you should be aware of where your listing is and how it is performing.
Monitor your property views and statistics in Property Control Center to see if your listing is getting seen. Try contacting your Land.com Network Account Executive, more often than not, they can spot an opportunity or recommend a strategy that works within your budget to get your property sold!