While not all land is created equal, the art of presenting land or rural property for sale follows the same general rules—whether it’s a farm for sale amidst an endless sea of Iowa cornfields or multi-million-dollar ranch perched in the shadow of the Rocky Mountains.

If you think of your property listing as the equivalent of a seller’s open house, then you need to impress your prospective buyers the minute you catch their eye from the road and bring them through the front door; i.e., when they click to view a property page via Google search or through the search-results pages on Lands of America, Land And Farm or LandWatch.

  1. Make the right first impression: Lead with your best, most impactful property photograph as your property thumbnail and first image on the page. This will be the first thing a buyer sees and could be the difference between them staying on the page or clicking on. [Read more: Seven Hallmarks of a Great Property Listing]
  2. Include plenty of photographs to help tell the story about your land listing. Think about how you organize your photo selection to guide a buyer through the experience, including captions to help describe what they are looking at and removing duplicate images to allay any confusion. [Read more: How to Take Land Listing Photos that Wow]
  3. Take your land buyers on a 3D virtual property tour. Add a 3D virtual tour to your listing and let your land buyers explore your property from wherever they are. A professional virtual tour helps provide a clear view of your listing layout and gives your prospective buyers a realistic walk-through experience. In addition, you can easily share the tour on social media, by email and via many other online communication channels. Land.com Network sellers can embed a Matterport 3D Tour to their listing and elevate its sort order in search results. [Read More: How to Add a Virtual Tour to Your Listing]
  4. Show off the best of your listing with a video. A well-produced property video can effectively bring your listing to life and capture the attention of land buyers. Your video may include a tour of building interiors, drone footage of the exteriors and acreage, and views of the surrounding landscape and neighborhood. As a Land.com Network seller, you are able to upload a YouTube or Vimeo video of your listing and receive a higher placement in search results. [Read More: How to Upload a Video to Your Listing]
  5. Quality matters. Higher-resolution photography and videography will make a better impression than blurry shots snapped on your smartphone. Professional photography and aerial footage for larger properties can be worth the investment. [Read more: 5 Easy Tips for Taking a Great Land Listing Photo]
  6. The details matter, too. Use the property description to “set the table” regarding everything the buyer needs to know about the land, its attributes, surroundings, and more.
  7. Location, location, location. If you are able to disclose, buyers want to know where the land is located, and out-of-town buyers will want to learn about area amenities and attractions. Use our custom-mapping solution and other third-party tools to plot the property boundaries and any other amenities you want to share. Don’t assume buyers will know the area, so inform them via your property description as well. [Read more: How to Map Your Property Listings]
  8. Make it unique. You can include a custom title for your listing, which will make it stand out from the crowd (note: without this, property titles will default to a systematic string based on acreage and county name). The more unique content the better, as search-engines preference original content over duplication. [Read more: How to Optimize Your Land Listings for SEO Success]
  9. Market yourself. As the listing broker, customers will get a better feel with whom they are interacting if you upload a headshot and company logo. Call it the personal touch. [Read more: How to Upload Your Headshot and Company Logo]

In short, the more unique and complete your property listing, the better chance you have of capturing that buyer lead for you or your seller. Good-quality content talks, so focus on all aspects of your land listing in order to help tell the complete story—from evocative, carefully curated imagery to well-written descriptive detail that goes beyond the “wow” to the whys, hows, whats and wheres of buying that particular piece of land.

More Reasons Why Quality Content Counts

In addition to making the best impression on prospective buyers, sellers should note that we factor content quality into our sites’ proprietary sort algorithms. Listings receive a ranking boost based on the following key factors, all of which you control:

  • Does your listing include a description of at least 100 words? We recommend describing the property in at least 200 to 300 words.
  • Does your listing include at least 5 photographs? We recommend including between 15 and 20 images.
  • Do you have a video of your listing? We recommend including a professional video depicting your listing’a highlights, to inform and engage buyers.
  • Do you have a 3D virtual tour of your listing? We recommend featuring a high quality Matterport virtual tour to showcase the floorplan, spaces, and details of your listing for buyers.
  • Is your property mapped? Knowing the location of land for sale is one of the buyer’s first questions.
  • Have you signed up to receive text notifications from interested buyers? We consider this a signal that buyers will get the information they need quickly.

Our three sites are aligned to look at all of the factors above, but each site weighs the components differently in order to return results that are most relevant to buyers on the respective sites. In short, our goal is to deliver the best search experience that will connect land buyers and sellers—and we recommend taking the above steps to ensure your property gets in front of the most prospects as possible!

Learn more tips and tricks about creating and managing your land listings by visiting our Seller Knowledge Center.

Tags:

  • The Land.com Network is the largest online marketplace for the purchase and sale of rural land and real estate. The network includes online marketplaces LandsofAmerica.com, LandandFarm.com and LandWatch.com, plus the LAND Magazines publications, LAND and TEXAS LAND magazines.

  • Show Comments

  • Penelope Smith

    This is some really good information about creating a land listing. I liked your advice about getting the property mapped out. That does seem like a good thing to do if it is a large lot. Personally, I would want to know whats on the whole thing.

  • Millie Hue

    It really helped when you said that the description should include everything such as the attributes and the setting. I will share this tip with my best friend because she will be selling their property soon. It appears that they haven’t been successful in developing it due to lack of budget that is why they deemed it would be better to sell it and use the money elsewhere.

  • Adrian Jones

    I like how you mention that there should be a process when it comes to creating a land listing for sale since it’s not that easy to actually make a listing that would be enticing and at the same time be truthful as to what it’s advertising. Making sure to capture high-resolution camera photos and angling the shots well is another way to be able to get more people to come out to the place that you’re selling. If I had the chance to sell a property I would make sure to be truthful with the listing that I would be making.

  • Greta James

    I love your advice on making sure an impactful property photo is the first image on a property listing. My sister inherited some land from our great-grandfather and is considering selling it. I think she might have to take some more photos of the property to get the best shot for the first image. I wonder if it would be helpful to get an aerial map of the property so potential buyers could see the whole scenery.

  • Rachelle Moore

    Taking prospected land buyers on a 3D virtual property tour is important. You will gain a good impression of this. Great tips here!

  • samreenakhtar

    I am proud to say that my real estate agent is an honest agent.This is one of the most informative information I’ve read. It really helps a lot.we are also providing best real estate services for our customers.visit our website for more detail.

  • Kristofer Van Wagner

    My wife and I are planning to buy an acreage and we have been looking at several ads. I like your point about looking at ads with a lot of photographs as it will give us an idea of the property. I will heed your advice and reevaluate the ads we have been looking at.

  • Marcus

    It is cool to see that making a video tour of your home can help you improve its quality as a listing. We want to list our home and sell it, but don’t know how to do it right. I think checking with a real estate agent can also help with proper listings.

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