428 S Main Street, River Falls, WI 54022 - Pierce County

Prime Commercial Property – Gas Station / Redevelopment Opportunity

Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street.

Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base.

Location Highlights:

Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic.

Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships.

Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day.

High Traffic Volume – prime positioning for branding, signage, and business exposure.

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